A brand Communication Manual will elaborate on NIFA’s  design guidelines and will greatly facilitate in developing all communication material.

Creation of NIFA advertising , both above –the line (pres ads. radio spots, outdoor hoardings, etc,) and below – the line-( posters, leaflets, banners, ets)

Our Franchise Support Managers shall visit your centers every month for the planning of the marketing activity for the current and the next month and ensure that the plans are executed effectively.

A counseling manual elaborates detail regarding students' in-take and assists in answering queries effectively.

Marketing Manual developed by the NIFA’S marketing team shall give you the complete guidelines about  the various marketing tools to be used by the centre. Each tool is  elaborated and various experiences are shared with the Franchisees.

The Web site maintained by NIFA is a popular marketing tool . Regular initiatives for search engine optimizations, web banners, etc. are undertaken

NIFA has been a strong believer in direct marketing. Its greatest marketing philosophy has been aiming the target groups. Several campaigns & tools have ben created at NIFA to succeed. He recent campaign called “ Lakshya” has been a highly successful campaign. Several centres have applied the methods of this “six points of contacts” formula and have been able to generate a strong effective database of students.

This not only helps us in facing the competition, but also supports to be on the top of the attention of the target group. These have emerged as the most cost effective tools of marketing in the recent years for NIFA, especially in the situation when the media prices are growing rapidly year after year.

NIFA organizes training programs to educate the campaign to its team members.