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| NDNK |
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| “NAYEE DISHAYEN NAYE KSHITIJ” |
| Gross root level student contact programs. |
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It is one of its kind initiative, a truly unique effort to inform and engage with the students. We organize a large-scale seminar in a town and invite students from all the neignbouring areas by releasing full page advertisements in the local newspapers. After the seminar, our team makes a database of all the students who have attended the seminar and travels to various small towns and speaks to students and parents, if needed. They make them understand the need for a professional course in the competitive market. They present to them the facts and figures about the huge oppurtunities that lies in the field of computer accounting. They point out the various advantages that the NIFA-CPCA course offers. It has proven to be highly successful initiative. |
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| Database : |
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| Know your target audience and reach out to them |
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Once students pass out of schools or colleges, they are on the lookout for various employment and career opportunities. A database is created with contact details of students collected from various schools and colleges. This is used to contact them through inserts and mailers. |
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| Venue Marketing : |
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| Being where the student is |
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A potential student could be from any stream, any background. To reach out to them NIFA puts up posters in schools, colleges and popular student hang-out places like cinema halls, malls , etc. |
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